Thursday, 27 August, 2015
The conference takes place at the Kaufleuten Main entrance at Kaufleuten along Talacker, 8001 Zurich
IRF Key Note 1. Successful Audio Strategies for the Future. Mark Ramsey / USA Veteran Media Strategist, Researcher & Trend-Maker
10:00 – 10:45 / Kaufleuten Hauptsaal
Mark Ramsey will hold a key-note at this year’s SwissRadioDay conference; his first ever appearance in Europe. Ramsey has consulted with and delivered projects for numerous media, publishing, and digital brands over his career, including Apple, iHeartMedia (Clear Channel), Pandora, CBS, Bonneville, Sirius XM, U-T San Diego, EA Sports, and more. Ramsey has authored various radio industry bestsellers and his blog is among the most popular in audio entertainment and information industry, as is his audio future festival hivio, the world’s first-ever audio future festival. more...
IRF Panel 1. The Resurgence of Curation. How new radio is changing how we discover bands.
12:00 - 12:45 / Kaufleuten Lounge
Radio is still the most popular medium for discovering and listening to music. But new delivery systems are emerging. Online platforms, curated mixtapes and stations that stream internationally are sculpting and reorganising the methods the audiences use, creating their own space on the airwaves, redefining what it means to consume. How is this changing how the music industry and radio industry interact and how is it creating new ways to discover, champion and develop new talent. Join some of industry leaders in this debate. more... Speakers: Gerrit Schumann - Deezer Dan Formless - HoxtonFM Stephen O'Reilly - Gramofon/Shuffler Nikhil Shah - Mixcloud Michael Bertko - Crowd Architects Moderated by: Samantha Moy - BBC 6
IRF Panel 2. Let’s All Get Along. What the radio industry can learn from the music industry and vice- versa.
15:15 - 16:00 / Kaufleuten Lounge
In many respects the two industries have identical objectives: growing an audience, increasing market share, exposing artists to a wider listenership, and maximising revenue streams. Yet the routes to these objectives can often seem mutually exclusive. Airtime is finite, a great deal of content is deemed unsuitable for daytime slots, falling outside of playlist contention, or shunted to ‘specialist’ shows. In many countries, radio is criticised for not airing enough domestic music (Switzerland, the Baltic states) while in others, domestic music quotas are mandated by law (Canada and France). Can labels, stations, advertisers and consumers all get what they want and if so, how can the music and radio industries work toward this goal? more... Speakers: Daniel Rérat - Boysnoize Records Oliver Rosa - Artist Manager & Executive Producer Swiss Music Awards/ PressPlay / rozbero DJ Toshio Matsuura -Inter FM, Japan Ming Zhang - Shanghai East Radio Center, China Sebastian Vuignier - TAKK Moderated by: Timmy Byrne - Kiss FM Melbourne
IRF Key Note 2. The Story of the BBC Radio 6 Music Festival 2015. Samantha Moy, BBC 6Music
16:00 - 16:45 / Kaufleuten Hauptsaal
How to make a brand defining live music event that your audience will want to listen, watch or be at… BBC 6 Music embodies the spirit of curation, reflecting our presenters’ passions and interests, which resonate with our audience who like challenging, surprising and provoking content. Of course live bands are what an audience wants to see and hear, but the chance to be part of the community – physically and spiritually – for the 6 Music audience is a very potent proposition. Sam Moy gives an inside to real life cases. more....
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