We were delighted to participate at the MOST WANTED: MUSIC (MW:M) conference in Berlin 7-10 November 2016 where the future of radio was debated. MW:M welcomes Berlin's professional music and creative industry, to debate, knowledge share and define strategies for the digital age. Produced by the Berlin Music Commission the MW:M represents one of Germany's leading music conferences.
"The future of radio is not ultimately technology driven: It’s the creativity we transport it on that plays the deciding role whether we tune in. With the onset of the digitalisation of the airwaves, radio is experiencing a quantum leap in available channels. Spurning on an explosion of new innovative audio producers, delivering programming to suit many more genres and interests. Where engaging personalities and their stories will take the lead and confirm radio to be our most sociable medium". MW:M, IRF Session: Future of Radio